Web 2.0? Flash? Blogging? Social Networking? Yeah, we get it and yes, we do that.

All the sites designed by Duffweb have the same goals: to be beautiful, easy to navigate and useful to both the visitors and client. Our work is based on a few simple principles and an understanding of the true purpose of a website.

These principles include:

• Giving you, our client, an excellent product and value for your money.
• Listen to and understand what the client wants!
• Always being as straight and honest as we have the information to be.
• Exceed the expectations of the client, always.
• Make the process enjoyable.

We have inherited far too many clients and the disappointing results from unethical or incapable web companies who sold something that they couldn't deliver. We know there are unqualified firms out there and it is actually a personal goal to clean up the image of what most of us in the Web Design field try to honestly deliver to our clients. While we can't do anything about any bad experiences you may have had, we can at the very least try to salvage what you have and get you closer to what you envisioned.

We actually believe the internet can be a useful, fun and safe tool for us and our children and we want to do our part to move it more in that direction. To that end we will not do any work for pornography sites nor will we do work for companies we feel do more harm than good to others or the internet in general (including Spammers, Hate Groups, "Opt-In" Marketers, etc.).

So, why have a website?

We believe the purpose of a website is quite simply: to sell something. This doesn't necessarily mean having an e-commerce site. No matter what you do, you're selling something. Wheather it's a personality, ability, image, idea, vision or widget, the only reason to have a website is to use it to sell your special commodity to someone else. Because we fully understand that, every day we create successful websites for our clients.

Founder and CEO Michael Duff's formal education background is in marketing and sales. Having absorbed corporate environments as varied as Internet Banking stalwart Digital Insight and Sony Music/Columbia Records has given him first-hand experience in both the conservative and artistic sides of the website fence and all shades in-between. Duff alone has over 14 years of expertise in this very young and fast-paced Internet discipline, and in that time has gathered a team comprised of some of the finest design and coding talent in Los Angeles. This extensive knowledge, vision and experience is the cornerstone of what sets Duffweb apart.

Design Philosophy

"Every website is different" says Duff "And yet the elements that make a site successful are very simple and very similar. The design matters, the content matters, the flow matters and the user experience is everything."

We know what makes a website successful. Is it beautiful (and what the client wants, not what our designer wants!)? Is it easy for visitors to navigate? Can visitors find the information they need quickly and can they act once they find it? Is it USEFUL to the client?

Along with HTML, Javascript, CSS, Flash, PHP and other cutting-edge technologies (Joomla, Drupal, etc.), we are trained in the VSET design philosophy (click here to read the Smart Biz article on VSET). And although VSET was developed originally for very technically oriented industrial supply websites, the principles hold true for any web site and its design.

Download and take a look at our Free Design Guide before you make a decision on your next web project. We know that even if you don't use our firm, you will be in a better state to create a successful website for your company. And if you have any questions, please call us at 818.769.7200.